Premium domain pricing is part art, part comps. Buyers overpay when they ignore liquidity; sellers underprice when they ignore brand optionality.
Start with comparable sales
Pull recent sales for the same TLD, length band, and niche. A short .com in AI will not price like a long .biz. Use public marketplaces and reported sales as floors, not ceilings.
Score brandability separately
Ask: Can a stranger spell it after hearing it once? Does it trap you in one product category? Does it pass the email test? Brandable investment domains often clear higher multiples than exact-match generics with weak phonetics.
Layer in demand signals
Exact-match search volume, CPC in adjacent categories, and social handle availability all move offers. For frontier AI names, narrative fit can outweigh raw keyword volume.
Negotiation ranges
List with a clear buy-now price when liquidity matters. Use make-offer tiers for flagship assets like category-defining brands. Always document escrow terms before wire instructions.